Swaraj Tractors Invests INR 200 Cr in 40-50 HP Range, New Plant Operational by Q4

Swaraj Tractors, a Mahindra & Mahindra (M&M) subsidiary, has invested INR 200 crore to introduce a new range of tractors in the 40-50 hp category, constituting nearly half of the domestic tractor industry's sales.

Harish Chavan, CEO of the Swaraj Division at M&M, announced this strategic move during a launch event. He stated, "With this new tractor range, we are preparing our brand for the future needs of agricultural mechanization. We have committed approximately INR 200 crore to develop this innovative range."

The recently unveiled tractors are designed to effortlessly handle modern heavy implements, deliver substantial power, and enhance productivity in current and future applications. These new models will gradually replace existing tractors in the same category, ultimately driving the modernisation of other product lines.

Further, Hemant Sikka, President of the Farm Equipment Sector at M&M, shared the vision: "Through this new tractor range, we offer the latest features and technology to advance mechanisation in Indian agriculture. This empowers farmers to achieve higher yields with reduced effort."

The new lineup of tractors is now available at Swaraj Tractors' dealerships across India. Prices start at INR 6.9 lakh for the base model, boasting 42 HP (31.3 kW), and rise to INR 9.95 lakh for the premium edition, featuring a robust 50 HP (37.2 kW). Furthermore, Swaraj, which currently exports tractors to South Asia and Africa, plans to expand its reach by exporting the new range to existing markets.

New Manufacturing Plant Set to Boost Production

Highlighting the rapid growth within the Indian tractor industry, particularly in the 40-50 hp category, CEO Chavan revealed that this segment has experienced an impressive 3-year Compound Annual Growth Rate (CAGR) of 14.3%. In comparison, the overall tractor industry maintained a CAGR of 10.1% during the same period.

To capitalise on this remarkable growth, Swaraj Tractors is on the brink of launching a new manufacturing plant in Mohali. The facility is scheduled to begin operations in the fourth quarter of the current fiscal year. However, the company has opted to withhold specific details regarding the plant's production capacity.

Currently, the tractor manufacturer operates two manufacturing facilities, an R&D centre and a foundry in Mohali, Punjab. 

Driving Farm Mechanization

India can potentially increase farming productivity using machines, but complete mechanisation is still a goal. Chavan emphasised the importance of digital technologies, like monitoring tractor health and geofencing. He also mentioned that features such as various PTO speeds and faster transmission will become common in the company's products, helping to improve farming machinery.

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