Sonalika Tractor Company Promotes Transparency with Online Pricing for Farmers

In a historic way, Sonalika Tractors has given an amazing Kisan Divas gift to the farmer community by promoting truth and transparency in the tractor industry. The revamped official company website has gone online, where farmers can get the pricing info of their favourite tractors.

New Delhi, 22 Dec 2022: Price transparency in the tractor industry has been a significant dilemma for farmers for decades. As one of India's leading tractor brands and a farmer-centric company, Sonalika Tractors has always been at the forefront of addressing the needs of farmers. By offering customized tractors with powerful engines, innovative transmissions, and precise hydraulics, Sonalika has a dynamic presence in 140 countries around the world. Sonalika has become the first-of-its-kind company as no other company in the tractor industry has done before.

With the launch of their improved official website featuring clear pricing information, farmers can feel relieved and quickly purchase their desired tractor with a high sense of trust and truth.

Sharing his views on the momentous occasion, Mr Raman Mittal, Joint Managing Director, Sonalika Tractors, said, “Farmers today are progressive and remain well informed, thanks to rapidly growing digitalisation. Prices play a crucial role in simplifying decision matrix for a tractor purchase but for ages, transparency on prices has remained one among the few challenges in tractor industry. We are excited to open the prices of our tractor range on our official website, thereby extending festive cheers for the entire farming community in FY’23. The move is unparalleled in the Indian tractor industry and will bring in more transparency in the tractor purchase process. It will subsequently bring in trust & peace of mind for farmers and support them in selecting the right model as per their requirements.”

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