Mahindra Tractors Celebrates 60 Years and 40 Lakh Deliveries with 'Desh ka Tractor' Initiative

Mahindra Tractors, India’s No. 1 tractor brand and a part of Mahindra & Mahindra Ltd.'s Farm Equipment Sector, proudly marks 60 years of innovation and excellence in agriculture. Celebrating the sale of 40 lakh tractor units since 1963, the company today unveiled 'Desh ka Tractor: Mitti se Juda, Junoon se Saja', a unique initiative for the Indian farming community.

Unveiling 'Desh ka Tractor'

The highlight of this celebration is a life-sized tractor-themed sculpture inspired by Mahindra’s popular ‘Yuvo Tech Plus’ tractor. This innovative sculpture is crafted from diverse soils collected from over 4000 farms across India, symbolizing the deep connection between Mahindra and Indian farmers. It embodies the spirit of toughness and diversity within the farming community.

Mr. Vikram Wagh, CEO of the Farm Division at Mahindra & Mahindra Ltd., unveiled the sculpture at a special event held at Mahindra’s Nagpur manufacturing facility. “As we celebrate this milestone of serving 40 lakh customers over 60 years, we wish to acknowledge the farmers' trust that has enabled us to achieve this feat. It has inspired us to create 'Desh ka Tractor', showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone,” said Mr. Wagh.

Expanding Offerings and Robust Network

For six decades, Mahindra has expanded its tractor offerings to over 390 models, supported by a robust network of more than 1200 dealer partners across India. This extensive network ensures unparalleled sales, service, and spare support to the growing base of 40 lakh Mahindra Tractor customers.

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