Harvester Retail Sales Report June 2024: Brands Performance and MoM Growth

Retail harvester sales in India for June 2024 stood at 595 units, reflecting a downward trend compared to previous figures. From January to June 2024, total sales reached 5791 units, a significant drop from the 9099 units sold in the same period last year, marking a clear year-on-year (YoY) decline.

The primary reason for this decrease is the upgrade from Bharat Stage III (BS3) to Bharat Stage IV (BS4) emission norms. This transition necessitated changes in harvesters' diesel engines, resulting in higher production costs and increased retail prices, thereby reducing overall sales.

Top Performers in the Harvester Market

Vishal (Manku Agrotech) emerged as the top harvester brand from January to June 2024, with 1067 units sold. Kartar and Malkit followed, with 775 and 399 units sold, respectively. Brands like Preet, John Deere, New Holland, and Punni Vishavkarma exhibited close competition, with minimal differences in their sales figures, indicating potential shifts in market rankings.

Brand Wise Harvester Retail Sales Report in Jan'24 - June'24

Vishal Harvester: Sold 57 units in June 2024, making it the second highest-selling brand. However, this is a steep decline from 558 units in June 2023. Sales for January to June 2024 totalled 1067 units, down from 1513 units during the same period in 2023.

Kartar Harvester: The top-selling brand in June 2024 with 116 units, down from 574 units in June 2023. Year-to-date sales (Jan-Jun 2024) were 775 units, compared to 1420 units last year.

Malkit Harvester: Sold 26 units in June 2024, a sharp decline from 274 units in June 2023. From January to June 2024, sales totalled 399 units, down from 642 units in the same period last year.

Preet Harvester: Recorded sales of 15 units in June 2024, compared to 198 units in June 2023. Sales from January to June 2024 were 289 units, a drop from 587 units in the previous year.

John Deere Harvester: Sold 20 units in June 2024, down from 43 units in June 2023. Year-to-date sales were 248 units, slightly lower than the 261 units sold in the same period last year.

New Holland Harvester: Sold 29 units in June 2024, a decrease from 70 units in June 2023. However, sales for the first six months of 2024 were 234 units, an increase from 223 units in the same period last year.

Dashmesh Harvester: Sold 21 units in June 2024, down from 129 units in June 2023. Sales from January to June 2024 were 230 units, compared to 354 units last year.

Punni Vishavkarma Harvester: Sold 2 units in June 2024, a decrease from 27 units in June 2023. Year-to-date sales were 228 units, up from 204 units in the previous year.

Guru Nanak Agri Harvester: Sold 15 units in June 2024, down from 58 units in June 2023. Sales from January to June 2024 were 140 units, a drop from 256 units last year.

New Gurdial Harvester: Sold 26 units in June 2024, down from 79 units in June 2023. Year-to-date sales were 117 units, compared to 157 units in the previous year.

K.S Agricultural Harvester: Sold 18 units in June 2024, down from 82 units in June 2023. Sales from January to June 2024 were 116 units, a decrease from 217 units last year.

Surindera Harvester: Sold 15 units in June 2024, a drop from 46 units in June 2023. Sales from January to June 2024 were 101 units, down from 151 units last year.

Shaktiman Harvester: Sold 19 units in June 2024, compared to 98 units in June 2023. Year-to-date sales were 100 units, down from 248 units in the previous year.

K.S Agrotech Harvester: Sold 16 units in June 2024, with year-to-date sales totaling 84 units.

Mahindra Harvester: Sold 11 units in June 2024, a decrease from 75 units in June 2023. Sales from January to June 2024 were 67 units, down from 173 units last year.

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