A Single-Digit Growth In The Tractor Industry: Expects Rajesh Jejurikar, M&M

Rajesh Jejurika, the executive director of Mahindra & Mahindra, discussed the future of India's tractor industry in a recent interview with ETAuto. Jejurika expressed the modest growth for India's tractor industry, staying in the low single digits. The reasons for this growth were explained by Jejurikar, who emphasised the critical role tractors play in agriculture, an essential sector of India's economy. Despite the challenges posed by fluctuating market conditions and pandemic-related disruptions, the demand for tractors remains steady.

The executive director highlighted the importance of understanding the evolving needs of farmers and providing them with technologically advanced and efficient machinery. Further, he talked about how the rural markets have shown remarkable resilience in their consistent demand for tractors despite the challenges posed by the pandemic. 

Jejurikar emphasised the significance of incorporating digitisation and technology into the agricultural industry. He pointed out Mahindra's initiatives aimed at equipping farmers with data-based insights and contemporary farming practices to boost productivity.

The tractor industry is crucial for India's agriculture, says Rajesh Jejurikar of Mahindra & Mahindra. Innovation and digitisation are important, with Mahindra providing data-driven insights and modern farming techniques. The industry faces challenges and opportunities, but leaders like Mahindra are committed to adapting to meet farmers' needs.

Recognising how things like the world's economy and government rules can affect how well the tractor business does, Jejurikar still felt hopeful about the growing tractor industry. He said that tractors always doing well has been really helpful in making rural areas better and helping the economy.

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