Swaraj Unveils new campaign for Target 630 featuring MS Dhoni

Mohali, May 10: Swaraj Tractors, a rapidly growing brand in the domestic tractor industry and a part of the Mahindra Group, proudly presents an exhilarating new campaign starring Swaraj's esteemed customer and brand ambassador, MS Dhoni.

The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling, and other farming activities, which are enabled due to its advanced features and powerful engine.

The commercial unfolds with Dhoni's visit to a friend's farm, where he encounters the Swaraj Target 630. Captivated by its features and performance, Dhoni takes the tractor for a spin, traversing sugarcane fields, vineyards, horticulture patches, and paddy fields. This showcases the Swaraj Target's multi-utility capability and provides a visual testament to the tractor's advanced features and performance.

Throughout the commercial, Dhoni's joy and satisfaction with the Swaraj Target 630 are palpable as he effortlessly navigates the farm terrain. Complemented by a catchy jingle, the commercial embodies the sheer delight and ease of operating the Swaraj Target 630.

This marks Swaraj's second commercial featuring M S Dhoni. The first commercial featuring the legendary cricketer received overwhelming praise from farmers across the country, who appreciated Swaraj's commitment to delivering high-quality and technologically advanced machinery. This new advertisement builds upon the success of its predecessor, further solidifying Swaraj's position as a trusted brand among farmers.

The new TVC has been created by FCB Interface for Swaraj and will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from May 10, 2024

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